Slide 1: Branding Beyond Your Logo: Creating Quality Content For Your Shop Lindsay Patross, Spreadshirt June 21, 2007

Slide 2: Agenda 1. Who Has a Brand? You Do! 2. Why Think Beyond the Logo 3. Good Design Takes Time 4. Creating Cool Products 5. Examples 6. Share

Slide 3: Who Has A Brand? Bands Bloggers Teams Websites Clubs Organizations More…

Slide 4: Why Brand? “A brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no product or service on the market that is quite like yours.” Source: http://www.va-interactive.com/inbusiness/editorial/sales/ibt/branding.html#7

Slide 5: Why Merchandise Your brand? Promote your podcasts, blogs, website – Let your listeners spread the word offline… in new places Make money – Capitalize on the love for your brand… fans buy gear Bring your online community offline – Keep people engaged… and meeting!... when they are away from the Internet To get people buying and wearing your brand… Create Cool Merchandise

Slide 6: Why Think Beyond The Logo • More ways to connect your people to your brand • Cool Merch for your fans to promote your brand/band/blog –Designs that make people look twice • Sell More Stuff • Mix Up Your Product Assortment

Slide 7: Good Design Takes Time Take the time to create quality designs for your shop Take the time to make sure your product assortment makes sense –Find a balance between 5 and 500 items in your shop • Colors • Sizes

Slide 8: Creating Cool Products • Think about how you can describe your brand without saying your name – Initials/Codes – Simple Graphics – Sayings/Slogans

Slide 9: Creating Cool Products • Think about how you can describe your brand without saying your name – Initials/Codes – Simple Graphics – Sayings/Slogans Let’s take a look at some examples…

Slide 10: ORGANIZATION: Creative Treehouse

Slide 11: ORGANIZATION: Creative Treehouse

Slide 12: WEBSITE/FORUM: Crafster.org Crafster.org lets their shoppers create the slogans. For their shop they created a graphics and let users create their own text.

Slide 13: More Crafster Collaboration between Crafters.org and their fans to create merch that sells and that the shoppers will wear.

Slide 14: PODCAST: The Show with Ze Frank Daily Video Podcast Viewers are called “Sports Racers” Different versions of the duck Black Flock on Black – very cool!

Slide 15: BLOG: Overheard in New York Shirts are made from text of posting Logo on the back With so many different shirts, fans can buy multiple items

Slide 16: TV SHOW: Edge TV Could have simply put the logo on a shirt But instead…

Slide 17: TV SHOW: Edge TV •Inside jokes from the show •URL on the back “It takes balls to be a feminist.” •Funny production company shirts

Slide 18: WEBSITE: I Hate Crocs IhateCrocs.Blogspot.com

Slide 19: More Crocs

Slide 20: Share Your Ideas & Designs Need help? Check out the “Help Me Design Cool Merch” thread in the Spreadshirt Forum – http://forum.spreadshirt.com/showthread.php?t=1878 We want to see what you create! –Marketplace –Spreadshirt Flickr Group –Spreadshirt Forums